[Covid-19] Adapt the business strategy for your home services and survive the lockdown
With the health crisis, professionals specializing in home service have been shut down with successive confinements. However, confinements put them in danger, since who says no travel, says no sale. Here are some tips to refine your sales and communication strategy to optimize your planning and your trips.
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Analyze the customer portfolio and map them and develop your localized business strategy
Very often, home service professionals have a clientele dispersed over several kilometers, sometimes tens of kilometers. This tends to complicate the management of the planning of services and increase the expense item related to travel costs.
To optimize them, develop a localized commercial strategy. This strategy consists of strengthening your customer portfolio so that at least 60% of your customers are located nearby, i.e. within a radius of 2 km maximum around your home.
Favoring a nearby clientele will allow you to:
✔️ reduce travel time and related costs,
✔️ provide more services and therefore increase your turnover,
✔️ in the event of confinement, you can more easily continue to provide your services.
Set up a localized communication strategy
To develop and deploy a localized communication strategy, here are the steps to follow:
1- Identify your target segments
To properly identify target segments, you may need to ask yourself: who is your service offering for (CSP, age, hobbies, etc.), how often they may need your services.
2- Set a budget
To define the communication budget, you must first study your needs: turnover necessary to reach at least your break-even point and to reach your margin.
3- Choose the right communication channels and launch your campaign
To increase your visibility, you can develop a hybrid communication strategy that aims to use the following communication channels :
Sponsored advertising on social networks: use the powerful targeting tool they offer;
Referencing: add your business to Google My Business and if you have a website, set up an SEO / SEA referencing plan to increase your online visibility;
Posters, flyers and business cards: print visuals that you can hang in strategic points (eg: the neighborhood bakery, the lobby of the building, in front of your barrier, etc.);
Word of mouth.
Digitize the reservation system and planning management
You will need to set up a system that will allow your customers to book online, to consult their individualized planning.
Daytime - no-code planning and online reservations management application template is designed so that you can manage everything from your application. All requests as well as your schedules are centralized in a single space that you can manage from anywhere.